Business Card Design – Nine Suggested Guidelines
A recent conversation with a client about website content development quickly turned to a conversation on business card design. What about the lowly little business card that this client will hand out?...
View ArticleClarity vs Creativity Results in 500% Increase in Responses
Engaging readers with any sort of marketing material, the appeal is critical to success. Why do we pay attention to some and not to others? Where is user experience in this? A recent post to Marketing...
View ArticleWebsite Clarity Demands Speed as a Design Element
A leading online research firm I follow often has written a great deal lately about message clarity. For the purposes of this quick post, I want to choose another word for clarity: speed. Amateurs try...
View ArticleYour company name should be a clue to what you do
If I had gotten this advice long ago, I would have changed the name of my company slightly. It is too far along at this point, but I want to offer some learned advice from some great trusted sources,...
View ArticleMarketing Speak Ruins Effective Website Content
Many people who provide content for websites are still caught up in the use of marketing speak as a way to strengthen the image of their words. It has not only been proven to be ineffective at...
View ArticleCan a company have more than one value proposition?
This post was prompted when, after reading a post by a so-called professional, I realized this person had little valuable knowledge of the subject matter. No need to slander either gender, but the name...
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Website Content and Cognitive Decision Making
Are you repelling attention to your marketing information? Readers are predisposed to ignore certain types of information. You can help them make purchase decisions to choose you if you know what to...
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Good brands are not things but perceptions
Great brands are formed from attitudes of the people you work with at the company. To me, this brand is defined by their morning counter help. In my mind, Burger King has an exceptionally strong brand....
View ArticleWebsite or Online Business?
I read a short post on LInkedin from a young web designer who had some interesting thoughts. He said that when he first started he thought – like a lot of us – that all he had to do to make his clients...
View ArticleWebsite Content and SEO Myths
Are SEO myths about website content costing you time and money? When a great deal of confusion exists swirling around a subject like SEO, it is time to find out what the top experts are saying. I refer...
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